Privacy policy
Privacy Policy
Last updated: March 24, 2025
This Privacy Policy describes how Bottom Line Discount Marine (BLDMarine.com) (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bldmarine.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms of service, and protect or defend our rights and those of our users.
What Personal Information We Collect
The types of personal information we collect depend on how you interact with the Site and use our Services. "Personal information" means information that identifies, relates to, describes or can be associated with you. Below are the categories and specific types of personal information we collect.
Information We Collect Directly from You
- Contact details including name, address, phone number, and email.
- Order information such as billing and shipping address, payment confirmation, email, and phone number.
- Account information like username, password, and security questions.
- Shopping behavior including viewed items, cart contents, reviews, loyalty points, referrals, or gift cards.
- Customer support information from communications with us.
Some features require you to provide certain information. You may decline, but it may impact your access to those features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services using cookies, pixels, and similar technologies:
- Device and browser information
- IP address
- Usage data and site interactions
Information We Obtain from Third Parties
We may obtain personal information about you from:
- Vendors like Shopify that support the Site and Services
- Payment processors for transaction data
- Marketing and analytics providers using cookies, pixels, SDKs, and beacons
All third-party data is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services: To fulfill your orders, process payments, manage accounts, ship products, handle returns/exchanges, and deliver related features. Shopify may also match your information across their services as described in their Privacy Policy.
Marketing and Advertising: We may use your information for marketing via email, text, or mail. This includes personalized ads on our Site and other websites.
Security and Fraud Prevention: To detect, investigate, and address fraud, illegal activity, or misuse. Keep your account credentials safe and contact us immediately if compromised.
Customer Service and Improvements: To provide support, improve services, and maintain business relationships.
Cookies
We use cookies and similar technologies for:
- Site functionality and performance
- Analytics and user experience
- Personalized content and advertising
For more info on cookies used by Shopify, visit: https://www.shopify.com/legal/cookies
You can control cookies through your browser settings. Blocking cookies may affect Site functionality.
We honor Global Privacy Control (GPC) signals. GPC is treated as a valid opt-out of sharing/targeted advertising. Learn more at https://globalprivacycontrol.org/
How We Disclose Personal Information
We may disclose your information to:
- Service providers (e.g., payment processors, hosting, shipping)
- Business and marketing partners like Shopify for advertising
- Third parties when directed by you (e.g., social logins, referrals)
- Affiliates within our corporate group
- Legal authorities for compliance, protection, or enforcement
Categories of data disclosed in the last 12 months:
- Identifiers (name, email, phone)
- Customer Records (contact and order info)
- Commercial data (shopping and support info)
- Usage data (device and browser)
- Geolocation data (IP-based)
Categories of recipients:
- Service providers
- Business and marketing partners
- Affiliates
We do not use or disclose sensitive personal information for inferring characteristics without your consent.
Sale/Sharing of Personal Information
We have sold/shared personal information in the past 12 months for marketing and advertising purposes:
| Category of Personal Info | Recipients |
|---|---|
| Identifiers | Business and marketing partners |
| Commercial data | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-Party Links
We may link to third-party sites not under our control. Review their privacy policies before use. We are not responsible for the privacy or content practices of those sites.
Children’s Data
Our Services are not directed at children under 16. We do not knowingly collect data from children. Contact us if you believe a child has submitted personal information.
Security and Retention
We implement security measures but cannot guarantee complete protection. Use secure methods when sharing sensitive data.
We retain data as needed to provide the Services, comply with legal obligations, or enforce policies.
Your Rights
Depending on your location, your rights may include:
- Access / Know
- Delete
- Correct
- Portability
- Opt-out of sale/sharing/targeted ads
- Restrict processing
- Withdraw consent
- Appeal a denial
Use GPC or contact us to exercise these rights. We may request additional info to verify your identity.
We will not discriminate for exercising your rights. Authorized agents may act on your behalf with proof.
To opt out of Shopify-supported ad personalization, visit: https://privacy.shopify.com/en
Complaints
To file a complaint or appeal a decision, contact us. You may also contact your local data protection authority.
International Transfers
Your data may be transferred outside your country. When we transfer data outside Europe, we rely on standard contractual clauses or other approved mechanisms.
Contact Us
If you have questions or would like to exercise your rights, contact us at:
Email: info@bldmarine.com
Mail: Bottom Line Discount Marine, 206 Hampden Rd, Stafford Springs, CT 06076, USA